Allure is the beauty expert, an insider’s guide to a woman's total image. Allure's mission is to investigate and celebrate beauty and fashion with objectivity and candor and to examine appearance in a larger cultural context. Through its journalistic approach and high aesthetic standards, Allure delivers content with credentials, which yields unwavering consumer trust.
Allure is the gold standard in beauty. With three decades of expertise, Allure continues to influence, elevate, and redefine the beauty industry. With a truthful journalistic approach that is underscored by the Best of Beauty awards, Allure spotlights every aspect of the beauty industry. From the latest trends to the best new products, Allure provides beauty lovers and newcomers alike with the tips and tools to take their routines to the next level.
Allure is redefining the very definition of beauty, continuing to lead cultural conversations that challenge norms and illustrate what representation really looks like in order to broaden the way society sees beauty today.
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